Ajinwo, Isaac Peter & Nwosu, Rose Yeyeda
Abstract.
The study investigated the social application in teaching and learning among Business Education students in higher institutions in Rivers State. Four research questions were posed and four null hypotheses were tested at 0.05 level of significance. The study adopted the descriptive survey design. The population of the study was made up of 4377 Business Education students from 3 higher institutions. The sample size of 367 Business Education students was determined using Taro Yamen’s formula. A proportional stratified sampling technique was used to constitute the sample based on the population from each institution. The instrument for data collection was a structured questionnaire titled ?Social Media a Panacea for Effective Pedagogy for Business Education in Higher Institutions?. The instrument was validated by two experts in Business Education Department and one expert in Measurement and Evaluation. The reliability of the instrument was determined using split half method and the scores were correlated using Spearman Rank Order and Spearman Brown Prophecy formula were used to obtain a sectional reliability coefficient values of 0.64, 0.75, 0.95 and 0.80 respectively. Descriptive statistics such as percentages, mean and standard deviation were used to answer the research questions. ANOVA was used to test hypotheses 1, 2 and 3 while z-test was used to test hypothesis 4. The following findings emerged: Business Education students have access to social networking sits via smart phones and cybercafé?. Business Education students in Rivers State utilize social media to a moderate extent. The benefits and challenges encountered in utilizing social media in learning were established. It was recommended among others that the school authorities should provide internet facilities in tertiary institutions in Rivers State to enable Business Education students to access as many social media as possible. Business Education student should be encouraged to utilize social media that can impact positively on their academic performance.
keywords: social media, business education and pedagory.
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