AMADI ELEANOR A. ANIREH, UCHENNA N. NWOBIKE ARUCHI,
Rivers State University of Science And Technology, Nkpolu-Oroworukwo, Port Harcourt.
Abstract.
Many students generally encounter difficulty in grasping the concepts of accounting. This is not because the subject matter is too dry, but rather the methods in which accounting fundamentals and principles are traditionally presented. Moving away from the tradition of lecture and textbook methods of teaching, the use of instructional media can improve the quality of accounting instructional delivery. A descriptive survey method was adopted for this study using questionnaires to elicit responses from respondents. Questionnaire instrument titled? Assessment of instructional media use in enhancing teaching and learning of Accounting by Business Education students in the Niger Delta? (AIMUETLA). In all 250 accounting students and 25 accounting lecturers or lecturers with accounting backgrounds were selected from 5 Universities in the Niger Delta (UNICAL, DELSU, RSUST, UNIUYO, and NDU). Instrument validation was done and test reliability was conducted using Cronbach Alpha Coefficient with an index of 0.88. Mean and Standard Deviation were used to analyze the data obtained from the respondents; while hypotheses were tested using a t-test at a 0.05 level of significance. Findings revealed that proper and effective use of instructional media can bring about good delivery of teaching and learning of accounting and recommendations made based on the research findings.
Keywords: Instructional media, Effective teaching, and learning, Business Education, Accounting, Human Capital Development.
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